In the matter of soul winning, our Lord sets the example par excellence. Jesus came not to call the righteous but sinners to repentance (Matt. 9:13). The Pharisees laughed Him to scorn but Jesus continued the work that His Father entrusted to Him. How did Jesus accomplish this work? We can glean from Matt. 9:35-38: it is hard work (v35), it is heart work (v36) and it is Holy Spirit-led work (v37-38).